Small and medium-sized enterprises are the most important segment of the economy, in which more than 60% of people work worldwide. Unfortunately, not everyone has the time and ability to focus on effective data collection and financial analysis in their profession. Because of this, many people end up quitting their business. Our mission is to give everyone a chance to succeed through what they do best.
We also believe that small and medium-sized companies play crucial role in the global financial and technological revolution. Their potential is largely unutilized, as scaling belongs to complex entrepreneurial fields and there is very few simple and affordable tools on the market to help them fully unlock it.
The Proefo concept is built on the needs of the market - the needs of these companies to help with data-oriented approach towards strategy and finance management, without much effort and especially time. We believe that thanks to technology, automation and a personal approach, we will help you focus on what you do best.
Why we started Proefo
During my time in various areas of finance, I have often been approached by entrepreneurs, whether friends or acquaintances, asking for advice on optimizing their business. Both in the field of financial management and making their business data-driven. Simply said, "I want to understand what I earn the most from and where my money is running out. And the best would be to know this on regular basis". Most of them had some level of financial background, but either they did not have the time to use it or in more cases their knowledge was't deep enough. Therefore, at the end of 2018, I started Proefo. I decided to focus on small and medium-sized enterprises, which could not afford "regular" financial management, but needed it to scale their success. Today we have clients from various industries and a team of great, talented people. I am confident that with our product and approach we can become number one in providing financial management for SMEs.
Michal Belan, CEO & Founder
What is the return on my investment in Proefo?
There are many advantages to using Proefo services. Our customers value mostly the improvement of the financial situation, but also the reduction of costs associated with having the solution internally and lot of saved time.
In addition, external, independent and professional opinion leads to better results in the long run. For example, in times when the economy is thriving, all companies are growing fast and are spending a lot, we will help you stay on your feet. We will make sure that your company does not overheat and that you only spend as much as is reasonable. On the other hand, when it comes to the economy downhill, we will help you react quickly to changes and adapt your company to current market conditions.
What Proefo means?
It is a consolidation of the words Professional External Financial Officer. Proefo was based on the idea of external financial and strategic management of architecture company Perspektiv. During the cooperation, we paid attention to simplifying the whole process and reducing the human error factor. It has been confirmed that consultations are important for understanding and achieving desired results.
Finance as a service
Finance as a Service (FaaS) is a new modification of financial services based on long-term cooperation. In practice, this means that we use modern technology to automate data and information flows in your company, which is then followed by analytics in intuitive and interactive business inteligence application.